As a necessity of home decoration, ceramic tile has been in fierce competition under the huge market demand.

Under the influence of the epidemic situation at the beginning of the year, traditional offline dealer stores, faced with expensive warehouse rent, personnel expenses and other costs, feel more and more pressure.

Looking ahead, the development of ceramic tile industry shows a weak trend in recent years.

Ceramic tile production surplus, profit compression, export decline, the market as a whole tends to saturation.

Followed by that, some dealers closed shop, stores closed, ceramic tile terminal sales market ushered in a wave of reshuffle.

Last year, the Forum on China Ceramic's new year sharing and outlook pointed out that the sales channels of the ceramic tile industry are undergoing fission, the proportion of hardbound houses is increasing and the trend of whole decoration is rising, which puts more pressure on dealers and increases the cost of retail.

In this many adverse situations, the sense of oppression more shrouded in the head of the ceramic tile terminal sales.

Despite the concept of "Internet plus", which has been gradually covered in all aspects of society in recent years, many traditional industries have begun to explore the way of online transformation and jump onto the Internet to find new market space.

But the online e-commerce channel competition has already entered the white hot, the traditional tile industry game and struggle, and not just because of the transfer to the online and have a great improvement.

Taotaocang marble is directly mined in Malaysia

At present, most ceramic enterprises have just begun to explore the online mode.

How to find the way to break the situation more effectively, optimize the lagging market ecology, and create enough profit space for terminal salesmen while meeting the needs of users with low price and high quality, has become an urgent problem to be solved.

And in these explorations, our break has already been opened.

New platform under Internet thinking

In 2014, taocang was established in Shenzhen.

With six years of development, taocang has been firmly rooted in the ceramic tile industry by using Internet tools, thinking and unique product channels.

The 300 + experience stores covering 52 cities are the initial achievements of taocang in the process of taking root.

Taotaocang offline experience store (Foshan Shunde store)

Using the information gap, taocang focuses on differentiated competition.

On the one hand, in the current situation of market downturn, Foshan and other major ceramic production places have overstocked a large number of brand inventory. These high-quality ceramic tiles are in urgent need of market.

On the other hand, under the profit compression, the building materials market still needs high quality and low price tiles.

Taocang offline experience store

How to reduce the overall operating costs, increase the profit space, at the same time, provide the market with high quality and low price ceramic tile products, is taocang's way to break the situation.

Taocang special price warehouse

Online mall + outlets experience store

At the beginning of its establishment, taocang defined its position as outlets in the ceramic tile industry.

We know that the main reason why outlets' business model is attractive is that the goods it sells are both high-quality brands and low prices.

The development of Internet and e-commerce has proved that the combination with online mode is the key to the transformation and development of traditional industries.

Taocang uses the mode of online mall + offline experience store to focus on brand inventory brick, tailstock brick and engineering brick, so that consumers can directly buy high-quality brand ceramic tiles at factory price.

Taotaocang offline experience store (Shenzhen Honglang North store)

Oteri J and the first mock exam on the online business mode greatly saved the cost. The exploration of this model by Tao Tao Hua made the price advantage of ceramic tiles more obvious.

In this price advantage, consumers in Taotao warehouse to buy ten brands of ceramic tiles, we also have the courage to promise to buy expensive refund double price difference.

Taocang offline experience store

Taotao warehouse is the effective use of the profit model of Internet thinking and poor information, overturning the disadvantages of high cost and complicated expenses of traditional industries, promoting the benign development of tile terminal sales market and increasing the profit space.

We often say that the market is the only standard for testing products. Since taotaocang wechat app mall was launched, it has served 5000 + merchants. At present, the monthly booking users exceed 30000 +, and the net recommended value of users' NPs has reached 80%.

From these data, there is no doubt that we have withstood the test of the market.

Taocang offline experience store

Open taocang small program, consumers can choose all kinds of ceramic tile, rock plate or marble according to the decoration style they want, and the brand price is real and visible.

We also provide rich decoration cases and real live videos, as well as VR scene experience in the small program to create immersive home decoration experience for users.

At the same time, consumers can also choose to go to the nearest offline stores to understand the products on the spot.

Face to face communication with terminal sales, completely eliminate the worries about after-sales service after purchasing products.

Although the process of taking root is full of hardships, the taocang model has proved that under the situation of consumption upgrading and severe industry situation, we have created a new wave of opportunities for the terminal sales of the ceramic tile industry.

Share the future of the Internet with partners

For the upstream market to digest the backlog of inventory, for the downstream terminal sales to provide low quality, optimize the lagging market ecology, taotaocang's breaking road is still continuing, and will usher in a larger scale of development.

Now, we have launched the "2020 taocang City partners investment promotion meeting" to recruit partners in the country, taking districts and counties as the boundary.

Taocang offline experience store

As long as you are familiar with the ceramic tile industry, and the industry is rich in resources, you can obtain the identity of city partner without franchise fee.

As a partner of taotaocang City, you can get the full support of technology, products, operation, advertising, etc. provided by us, and enjoy the profit share of all online transactions of taotaocang online mall in local cities.

Up to now, ceramic tile has been a mature industry, and will still firmly occupy the mainstream of decoration materials for a long time.

In the wave of Internet, the traditional industry online road is just starting, and Taotao warehouse mode has been one step ahead of the market space of trillion.

At this stage, the participation of urban partners will work with us to promote the healthy development of their models.

Taotaocang believes in the treatment of all city partners